AI-First Marketing Lead (m/w/d) - Remote

refive is building the engagement layer for physical retail: digital receipts, QR/NFC touchpoints, and post-purchase journeys that help brands and retailers turn anonymous shoppers into known customers. We work with retailers like Puma, Extrashop, and Orlen and are scaling fast across Europe and beyond. We are a close-knit team, distributed across three continents, with a base in Berlin. We're building an AI powered startup, flat heirarchy and a tight, efficient team.

This is a Head of Marketing operating model inside a lean-team structure. You own the entire marketing function: strategy, content, SEO, events, partner co-marketing, and brand, and you run most of it through AI-powered workflows and agentic automation rather than headcount.

The bar is high: you need to zoom from annual content strategy to line-level copy review to prompting a new automation pipeline - and know which mode each situation calls for. We move in sprints, ship fast, and never let perfect be the enemy of good.

Tasks

• Content quality and brand voice: Own the editorial standard across everything that goes out — LinkedIn posts, blog content, SEO copy, case studies, newsletter. You are the last human filter before anything is published. You can tell the difference between content that performs and content that just sounds like AI generated it, and you fix the latter.
• AI content engine: Direct and maintain agentic pipelines that produce content at scale. You set direction, write the prompts, evaluate the output, and intervene when the machine gets it wrong. This is already partially built; you evolve and own it.
• Account-based marketing support: Align the content calendar with live pipeline priorities. Brief assets for key accounts. Make sure sales has what it needs, when it needs it — not generic collateral.
• SEO and inbound: Own organic growth. Blog strategy, keyword targeting, distribution playbook, conversion path optimisation.
• Brand and thought leadership: Evolve the Retail Spotlight podcast into a content ecosystem. Ghostwrite and direct founder voice content across two distinct voices. Build refive's presence as the authoritative voice on in-store customer engagement in Europe.
• Events and field: Project-manage event participation remotely — NRF, EuroShop, RTS London and similar. Own the full loop: logistics, pre-event content, on-site coordination with vendors and booth teams, lead capture workflows, post-event follow-up content. You run this independently; founders show up and present.
• Partner co-marketing: Develop joint campaigns and launch materials with white-label and integration partners as the pipeline scales.
• Metrics and reporting: Own the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn). Know your numbers. Flag what i