AI Market Content Lead

General information

Country United Kingdom City Farnborough Job ID 49020 Department Marketing Experience Level MID_SENIOR_LEVEL Employment Status FULL_TIME Workplace Type Hybrid

Description & Requirements

As the AI Marketing Content Lead for Infor, you will own the end-to-end workflow that turns generative AI outputs into polished, on-brand content that drives pipeline and product adoption. You’ll operate at the intersection of AI tooling, content strategy, and creative direction, guiding AI-assisted production while partnering closely with our in-house offshore creative team (designers and reviewers) to ensure every asset meets quality, accuracy, and brand standards. This role matters because it scales high-performing content without sacrificing craft—helping us move faster across campaigns, product launches, sales enablement, and customer education.

This role follows a hybrid work model, with an expectation to be based in our Farnborough office three days per week

Key Responsibilities

· Direct AI content generation workflows: Build and refine prompting frameworks, reusable templates, and tool-specific playbooks to produce consistent drafts across formats (ads, landing pages, emails, social, one-pagers, explainers).

· Manage remote creative review cycles: Coordinate handoffs to the offshore design/review team, define review criteria, and run feedback loops that accelerate iterations and reduce rework.

· Maintain brand voice and quality standards: Enforce tone, messaging hierarchy, visual consistency, and factual accuracy; create QA checklists and acceptance criteria for “ready-to-publish” assets.

· Operationalize experimentation and learning: Track performance signals (engagement, conversion, sales feedback) and translate insights into improved prompts, briefs, and creative guidelines.

· Partner cross-functionally: Collaborate with Product Marketing, Demand Gen, Sales, and Product teams to align content outputs to business goals and customer needs.

Required Qualifications

· Hands-on experience using generative AI tools (LLMs and image/video assistants) for production workflows, including prompt iteration and evaluation.

· Strong creative direction and editorial judgment—able to elevate rough outputs into compelling B2B narratives.

· Proven project management skills (prioritization, scoping, timelines, stakeholder alignment) in a high-velocity environment.

· Experience collaborating with remote/offshore teams, with clear communication habits and comfort working across time zones.

Preferred Qualifications

· B2B SaaS/domain fluency: Experience writing or directing content for technical buyers (IT, security, data, ops