Marketing & Talent (m/f/d), German Speaking

About The Company

At NaroIQ, we believe the fund industry is undergoing a structural shift: investors are more cost-conscious and transparency-driven than ever, and ETFs are a natural outcome of this shift.

Yet many management companies (ManCos) excel at running traditional mutual funds — but struggle to enter the ETF market. Launching and operating ETFs adds a new layer of complexity: new partners, interfaces, processes, and systems that most existing setups weren't built for.

NaroIQ gives ManCos a fast, reliable path into the ETF market. We provide the digital ETF infrastructure that reduces operational complexity, so ManCos can launch and run ETFs at scale and compete effectively, helping broaden access to the market beyond dominant, US-based providers.

We are remote-first, with in-person collaboration opportunities. We work with international clients and have raised over $10m from top-tier investors and operators across finance and technology.

The Role and What Makes It Special

You own the two functions that decide how the outside world experiences NaroIQ: How we are perceived in the market, and who we manage to attract to build it. Marketing and Talent sit together in one role at NaroIQ because the same narrative — sharp, technical, high quality— has to land with senior executive with journalists as well as with the engineers, operators and commercial talent we want to hire next.

This is a hands-on, end-to-end role. You will not manage a team of specialists who do the work. You'll do the work: Drafting the LinkedIn post, creating relationships with journalists, organizing events and building an employer brand — and you'll build the systems that let NaroIQ scale this without losing sharpness.

You report to the CEO (Chris) and his Chief of Staff (Leona) and work in tight loops with Growth, Product and the leadership team. Over time, you have the opportunity to grow the function around you.

Tasks

What You'll Do

PR & Events

• Run PR campaigns end-to-end, directly and with external PR partners, to build durable credibility and secure consistent placements in tier-1 outlets (Handelsblatt, Bloomberg, FT) and the FinTech and asset-management publications that matter
• Build and maintain a working network of journalists and editors; develop narratives that sharpen NaroIQ's positioning as the future of asset management and asset servicing
• Plan and coordinate events and speaking slots (Money20/20, FinTech and asset-management conferences, exclusive industry roundtables)

Content & Brand

• Build a scalable content and thought-leadership engine that actively supports sales enablement and pipeline progression
• Grow NaroIQ's organic LinkedIn presence at the company and founder level. A steady cadence of substantive posts, no