Sr. Director, Field Marketing EMEA

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.

We are seeking a Sr. Director, Field Marketing EMEA to lead enterprise-focused field marketing strategy and execution across EMEA, in close partnership with regional Sales leadership. This role is accountable for pipeline contribution, investment strategy, and operational rigor across key EMEA markets, with a strong emphasis on enterprise revenue growth.

This role, based hybrid in London, is a builder role for an experienced leader who thrives in evolving environments and is excited to establish, scale, and mature field marketing capabilities across diverse markets. As a senior leader in the Go-to-Market organization, you will define what success looks like for EMEA Field Marketing and contribute to the operating model, team, and programs required to deliver predictable pipeline impact across complex and varied markets. This role reports directly into the VP, Global Field & Partner Marketing.

You will balance global consistency with local market nuance, while serving as a strong voice for EMEA in global planning and prioritization.

What You’ll Do

• Own EMEA field marketing strategy aligned to enterprise revenue targets, pipeline gaps, and regional sales priorities
• Lead the team responsible for field marketing, regional programs, and partner marketing across EMEA
• Define success metrics and accountability, including pipeline contribution, coverage, and deal acceleration
• Establish regular pipeline and performance inspection cadences with Sales to identify gaps and course-correct quickly
• Establish Field Marketing Managers and Partner Marketing Managers as the strategic marketing partner of Sales
• Partner closely with EMEA Sales leadership on territory planning, account prioritization, pipeline inspection, and forecast alignment, with shared ownership of GTM planning and clear accountability for outcomes
• Design and execute scalable GTM programs including executive events, regional campaigns, and partner-led initiatives tailored to EMEA markets
• Build repeatable field marketing programs and execution frameworks that scale across EMEA markets
• Own EMEA budget allocation, investment prioritization, and ROI accountability across field programs
• Establish foundational operating cadence, reporting standards, and performance management tied to pipeline and revenue outc