Creative Strategist (EMEA)

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As we continue to scale across Europe, we’re seeking a Creative Strategist to shape, localise, and execute standout campaigns across the EMEA countries - with a primary focus on the UK, EU, Germany, UAE. You’ll bridge global brand vision with local cultural insight, crafting creative strategies that drive performance and resonate with audiences across markets.

If you’re passionate about storytelling, data-driven creativity, and bringing premium brands to life through exceptional content - this is your sign to join the hybrid revolution.

What You’ll Do

The Creative Strategist plays a central role in shaping and executing creative strategies across the EMEA region, with a primary focus on the UK, Germany, UAE. Their remit includes overseeing the production and localisation of creative assets, collaborating with internal teams and external partners, and driving campaigns that align with HexClad’s brand and business goals.

Aufgaben

Creative Strategy and Ideation

• Develop and execute innovative creative strategies across a full funnel activation from direct response ads and brand campaigns.
• Ensure alignment with HexClad’s overarching business objectives and brand values.
• Drive creative localisation efforts, particularly in the EMEA markets, creating a playbook to refine and scale processes.

Copywriting and Localisation

• Produce engaging, on-brand copy for ads and campaigns tailored to the EMEA markets.
• Localise US creative assets for EMEA audiences, ensuring cultural and linguistic relevance.
• Provide British English and German copywriting support as needed, ensuring all content meets HexClad’s high standards.

Market Research and Insights

• Conduct research into market trends, customer behaviour, and competitor activities to inform campaigns.
• Use insights from ambassadors, culinary council members, and studio resources to inspire creative concepts.

Creative Production and Execution

• Manage the end-to-end creative production process, from briefing to final execution.
• Collaborate with internal design and production teams as well as external freelancers to ensure timely delivery of assets.
• Coordinate with US-based content and creative teams to ensure consistent execution and analysis of campaigns.
• Work with the brand team to ensure alignment and maintain a consistent brand in every territory.

Performance Analysis and Optimisation

• Analyse campaign performance using data and analytics tools, identifying opportunities to enhance creative impact.
• Run creative tests to evaluate and iterate on strategies for improved outcomes.

Cross-Functional Collaboration