Social and Content Lead

Company Description

Newhouse has spent the past decade at the forefront of brand innovation, redefining how brands engage with audiences through creators and cultural connections. From launching the world's first virtual influencer to pioneering TikTok's first branded challenge format, Newhouse has consistently set industry benchmarks. The team specializes in creating impactful, multi-million dollar integrated campaigns that resonate globally. Our mission is to merge creativity and strategy to craft compelling narratives for brands.

Role Description

A new generation of clients want their social presence to feel like the brand actually lives in the room, not like a media plan. The Social and Content Lead is the person who makes that real. You write the calendar, show up to the shoot, point the camera, edit the cut, and post the thing. You are equal parts social strategist, copywriter, and content creator, and you sit close enough to the client to shape the work, not just execute against a brief.

You'll report to the Head of Social Media and own social and content programs across a portfolio of accounts. Because Newhouse is a creator-first agency, this role also serves as a strategic partner to our influencer team, lending your fluency in social and culture to talent identification, list-building, and outreach support on active creator campaigns.

Newhouse supplies the gear. You bring the eye, the hustle, and the point of view.

Core Responsibilities

Content Strategy & Calendars

• Build social content calendars rooted in client objectives, audience behavior, and platform reality.
• Translate brand strategy into a steady drumbeat of native-feeling posts and a sharper layer of campaign moments.
• Own the rhythm: what posts when, on what platform, and why.

Onsite Content Capture

• Spearhead ad hoc content shoots filmed on location at client offices, activations, events, and sets.
• Capture footage that looks like the moment, not stock or supplied assets.
• Direct talent and clients on camera with confidence and warmth.

Editing & Post-Production

• Edit raw footage into final social deliverables (TikTok, Reels, Shorts, Stories) in a tone and pace that fits each platform.
• Color, sound, captions, the works. Ship clean files on tight turnaround.
• Iterate fast on feedback without losing the original spark.

Copy & Community

• Write captions that earn the swipe stop, including hooks that work on muted feeds.
• Manage community: replies, comments, and escalations to the right teammate.
• Keep a pulse on platform trends, audio, and meme cycles. Translate them into client-safe creative without l